10 reasons why you need a website for your business

Can’t decide if you need a website?

There are many reasons to get a website, here are a few reasons to help you decide:

1. Credibility

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will choose your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

2. Your door/shop/business is always open for the world to see

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

3. Helps you gain more customers

By having a new website you will gain more customers which will create more business for you.  More than 2.4 billion people use the internet everyday, 90% have purchased something or contacted a company.

4. Showcase your business

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.  Its also a great way to point people in the right direction when they phone or email.  Quickly direct them to a page on your website has information, your brochure, a service they are calling about, questions and answers etc.

5. It improves customer service

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

6. An online brochure

Save time and money designing a printing brochures that will soon be out of date.  Add all of your information to a website and save money on print, update quickly and also it’s better for the environment!

7. Saves you money in the long run

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under £100 a month and, in some cases, as little as £20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

8. Enables you to easily keep your customers informed

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

9. By having a website you can target a wider market

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget most things sell online these days, even cars and houses!

10. It saves you time

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

A website, with great design, carefully crafted content and an engaging social media strategy will pay for itself in no time. Want to know how I can help with design, content and social? Contact me at hello@aimhighwebdesign.co.uk today.

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